I have had the privilege of knowing Alison Etinoff as both a client and now as a friend. Throughout our interactions, I have consistently observed qualities in her that I deeply respect: genuine care for others, unwavering determination, and an authentic desire to help people improve their circumstances.

Alison's personal journey from a challenging academic start to building a successful business demonstrates the kind of resilience and faith-driven persistence that I admire. Her commitment to her family, particularly her dedication to ensuring her mother's financial security, speaks to her character and values. These are the qualities that define who she is as a person.

What strikes me most about Alison is her heart for service. Having experienced the transformative power of someone believing in her potential when Sister Lilliam Banner opened doors for her education, Alison now seeks to extend that same kind of opportunity to others.

Her genuine desire to help people discover and monetize their gifts comes from a place of gratitude and generosity, not merely business ambition.

The entrepreneurial world is filled with both opportunities and challenges, and government contracting represents one avenue that many have found beneficial for their circumstances.

Alison has walked this path and learned lessons along the way that have helped her produce eight-figure results. For those who are considering this field and believe it aligns with their skills and situation, her experiences may provide valuable insights.

I have witnessed Alison's integrity in our business dealings and her faithfulness in our personal friendship. She approaches her work with prayer and purposefulness, seeking to honor God in her endeavors.

These character qualities, integrity, faithfulness, and a servant's heart, are some of the qualities I admire most about Alison Etinoff.

Every person's entrepreneurial journey is unique, with different challenges, opportunities, and outcomes. What matters most is approaching that journey with the right heart, the right values, and a commitment to serving others well. In Alison, I see someone who embodies these principles.

As you consider the insights shared in these pages, I encourage you to evaluate them thoughtfully and prayerfully in the context of your own circumstances, goals, and calling. Most importantly, remember that true success is measured not only by financial achievement but by the positive impact we have on others and the faithfulness with which we steward the opportunities before us.

Dr. Myron Golden
Bestselling Author and Mentor